Let’s be honest—most Realtors, myself included, have asked the same question when first hearing about a new brokerage: “What’s the cap?”
It’s almost a reflex. For 28 years at Keller Williams, that was the system I knew. A cap model means you pay your brokerage a set amount of commission split every year—once you hit that number, you keep the rest. Sounds good, right? Save money, make more money. Simple math.
But here’s the catch: focusing only on the cap is like buying the cheapest parachute because you’re “saving money.”
You might save a little up front, but in the long run, what really matters is the brand on your back and the network behind you.
My Wake-Up Call
When I first talked to The Agency, my very first question was (you guessed it): “So what’s the cap?”
Their response stopped me: “Wait until we show you what we provide before asking that question.”
That one line completely shifted my thinking. The Agency isn’t a cap model company. It’s also not a profit-sharing company (and let me just say, I remember my dad’s Keller Williams profit-share checks back in the early ’90s—he had pages and pages of agents under him, and one month it was $300, the next it was $17. Wow. Life-changing! LOL. Sarcasm intended).
What The Agency made me realize is this: the real value isn’t in the cap, it’s in the brand.
Why Brand Recognition Matters
Nothing against locally-owned real estate companies. In fact, I tried it myself years ago with Poindexter Real Estate. And guess what? I almost lost everything.
Not because I wasn’t working hard, not because I didn’t love my clients, but because the brand didn’t carry weight. People didn’t recognize it, so it didn’t feel as legit or professional in the eyes of buyers and sellers.
That was a hard but important lesson: brand recognition matters—100%. When people recognize and trust the brand, it elevates you instantly. It opens doors, builds confidence, and makes people feel they’re working with a professional operation backed by something bigger than just one person.
When I aligned myself with a globally recognized brand, everything changed.
The Power of The Agency
The Agency is a globally recognized luxury brand. That red “A” carries weight. Sellers love it. Buyers trust it. And Realtors? We’re proud to wear it on our chest.
Here’s the kicker: The Agency is also one of the most followed real estate brands in the world on social media. When your brokerage’s posts are reaching millions of eyeballs worldwide, guess what happens to your listings? They don’t just get seen—they get shared. And in today’s market, digital presence is everything.
And I’ll be real with you—my listings now get 100x the exposure they used to. I checked my traffic this morning, and the total number of views across my listings was 52,081,750. Yes, that’s over 52 million hits. I had to refresh the page just to make sure I wasn’t seeing things! Humbling and a little surreal, but that’s the power of a global brand working behind you.
The ripple effect has been incredible. I now get calls and new listings simply because people know and love The Agency. Homeowners want to be associated with a brand that feels elite, trustworthy, and globally respected. The name alone opens doors that I used to have to fight to get through.
Because of The Agency, my listings get more exposure, my clients receive more confidence, and my business grows faster.
At The Agency, collaboration isn’t just a buzzword—it’s a lifestyle. We share ideas, strategies, and referrals globally. I now have colleagues (and friends) across the world who help me succeed, and I help them in return.
And here’s something wild: I can call our owner, Mauricio Umansky, directly if I need guidance. After nearly three decades at my last brokerage, I never even met the owner. Think about that difference. The Agency CARES!
What The Agency Provides
So what exactly makes this different? Here’s just a glimpse:
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Global Exposure: With offices in luxury markets around the world, your listings aren’t just local—they’re international.
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PR & Marketing Muscle: The Agency has unmatched press coverage, storytelling, and media placement. Our brand shows up where buyers are already looking.
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The Agency Forum: An internal hub where agents collaborate daily, sharing referrals, resources, and expertise worldwide.
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White Glove Service: From video brochures to world-class design, everything we put into the market elevates your property and your brand.
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Social Media Dominance: The Agency is one of the most followed real estate brands in the world—meaning your listings, your name, and your brand get exposure that money simply can’t buy at a “cap” brokerage.
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Tight-Knit Culture: No egos. No silos. Just professionals who want to help each other win.
And here’s something you need to know: you will never be just a number at The Agency Oklahoma. We don’t operate like a factory line of nameless agents. Every Realtor here matters. Every voice is heard. Every success is celebrated. Our goal isn’t to have the most agents—it’s to have the best agents. The kind of agents who push each other higher, who collaborate instead of compete, and who understand that integrity is more valuable than any commission split.
The Truth
Switching to The Agency was the single best decision of my real estate career. Not because of a cap, not because of a profit-sharing gimmick, but because of the people, the culture, the integrity, and the brand.
We aren’t looking for everyone—we’re looking for the right people. If you’re a seasoned agent with production who values character, loyalty, and collaboration, then The Agency is where you need to be.
At The Agency, you don’t just get a brokerage—you get a global stage. Your listings are marketed across the world’s most powerful platforms. Your brand is elevated by one of the most followed real estate companies on social media. You gain access to world-class PR, marketing, white-glove service, and global connections that will grow your business beyond what you thought possible. And you do all of this while being part of a culture that thrives on teamwork, respect, and genuine collaboration.
If you’ve ever felt like you’ve outgrown your brokerage, or you’re tired of being just another name on a roster, this might be the right time to take a closer look. At The Agency, you’re not just joining a company—you’re joining a family of trusted advisors, a network of the best of the best, and a global brand that opens doors for you and your clients.
The question isn’t “What’s the cap?” anymore. The real question is: “What could your business look like if you partnered with one of the most powerful real estate brands in the world?”
And one last thing—if you know the 10 Rules of The Agency, please don’t call us if you’re a Rule #1! (If you know, you know.)
Wyatt Poindexter - The Agency
The Agency Oklahoma
405-417-5466
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