Well, how's that for a captivating headline!
Being a luxury-branded Realtor is a bit like owning a pet tiger—it sounds cool, looks cool, but sometimes it tries to bite you in the face.
Don’t get me wrong—I’m incredibly thankful for the brand I’ve built. Representing beautiful homes, high-end clientele, and luxury marketing is a dream. But along the way, I've noticed something odd: some people think I'm arrogant or pretentious just because I show up in a video with an exotic car or list a house with more square footage than a Walmart. That’s not fair—but I get it.
Here’s the truth: the people who think that don’t actually know me.
They see the exterior—the listings, the marketing, the drone shots, the lifestyle—and assume I’m basically the Oklahoma version of a “Million Dollar Listing” character with my collar popped and my ego even higher. But reality check? I’m way more white trash rock 'n' roll than Wall Street. I’d rather be in a vintage Motley Crüe shirt than a Gucci suit. I mean, have you heard Ozzy Osbourne's "Blizzard of Ozz" on vinyl? That’s my vibe!
Now let me confess something else…
I’ve never been one to market me.
You know what I’m talking about:
☑️ Personal headshot on every piece of marketing
☑️ “Hi guys, it’s me again” selfie videos
☑️ Arms crossed, awkwardly leaning on a granite countertop like it owes me money
Nope. Never been my thing. I’ve always believed in just marketing the homes—not my face. Let the property be the star. I’m just the guy behind the camera yelling, “Yes, now drive the car through the gates and park by front door!"
But here’s the catch—I’ve realized marketing me isn’t a terrible idea…in small, highly controlled, non-cringey doses. You’ll never catch me on camera saying,
“Hi, I’m Wyatt Poindexter, luxury Realtor for 30 years with The Agency blah blah blah…”
BECAUSE. NO. ONE. CARES.
No one is sitting on their couch saying, “You know what’s missing in my life? A slow-mo walking shot of a Realtor telling me there’s a Sub-Zero fridge in the kitchen.”
What buyers and sellers care about is trust, knowledge, results, and not being hit over the head with a personal brand so hard they need Advil after watching your listing video.
Let me tell you a few funny stories that sums all this up:
My partner Wayne Kirby and I were meeting with two builders at a coffee shop. I’d never met them before, but I knew of them. The meeting went great—we were vibing, good ideas, mutual respect. Then as we stood up to leave, one of the guys says:
“Man, I gotta tell you… I really thought you were gonna be a douchebag.”
Wayne almost died laughing. I just blinked and said, “…thank you?” I had to ask, “What made you think that?” And the guy goes, “I dunno, you sell all these luxury homes, you’ve got exotic cars in your shoots—it just gave that impression.”
Another one -
So, I’m at the gym, minding my business, wearing my Wyatt Poindexter Group hoodie—just trying to get through a workout.
This random guy walks over, looks at my hoodie, and says:
“You work for Wyatt?”
I pause and say,
“Well… yes. Kind of.”
Then, without missing a beat, he hits me with:
“Is he a pretentious prick?”
Oof.
Not "how's your day?" or "nice hoodie!"
Straight to the jugular.
I smiled, said:
“Actually, no. He’s a really nice guy.”
Then I calmly turned and walked away like I was in a slow-motion movie scene—never even told him I was Wyatt.
Sometimes the best flex… is no flex at all.
Lesson of the day: Always be kind. You never know who you're talking to.
And there it is. The branding paradox. You work hard to create something that stands out, that elevates the homes, that delivers results—and in doing so, some people assume you’re spraying cologne on your money and fist-bumping yourself in the mirror every morning.
In reality, I’m the guy cranking ’80s metal in the car on the way to a showing, dodging construction traffic, and stopping at the OnCue gas station hoping they have the grape flavored Ghost drink available!
Bottom line:
What I’ve built is because I care. Because I hustle. Because I love what I do. And yeah, I’ll occasionally step in front of the camera—but only if I don’t have to say, “Hi, I’m a luxury Realtor…”
Final thought:
"People don’t hire you because you’re fancy—they hire you because you’re real, you work hard, and you show up. Every day. Whether you’re in a blazer… or a Def Leppard tee."
Wyatt Poindexter - The Agency - www.WyattPoindexter.com
