Let’s not sugarcoat it. The best photography, staging, and marketing in the world can’t rescue an overpriced home. You can spend thousands on advertising, cinematic videos, and Instagram reels with dramatic drone flyovers… but if your list price is out of sync with the market, your home will collect more dust than showings.
Today’s Buyers Are Smarter Than Ever
Here’s the reality: buyers don’t shop like they did 10 or 20 years ago. Thanks to Zillow, Redfin, Realtor.com, and even TikTok, buyers are armed with instant access to active listings, past sales, and neighborhood trends. They know when a property is priced too high—sometimes within seconds of clicking on your listing.
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According to the National Association of Realtors, homes priced correctly from the beginning sell 50% faster than those that require reductions.
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Studies show that the first 30 days on the market are the most critical. If you’re overpriced during that window, you’ve missed your best chance to attract serious buyers.
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Homes that linger on the market for 60+ days end up selling for an average of 5–10% below their original asking price.
Common Seller Myths (and Why They Don’t Work)
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“We’ll just wait for the right buyer.” The right buyer is every qualified buyer actively looking. If they’re not biting, it’s not the market—it’s the price.
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“Let’s price it high and see what happens.” What happens is that buyers skip right past it. You’ll help sell your neighbor’s home that’s priced correctly while yours sits.
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“We can always drop the price later.” By the time you reduce, your listing is already “stale.” Buyers start wondering what’s wrong with it.
One of the funniest moments in my career was when a seller insisted their home was worth more because they had “the best grass in the neighborhood.” Spoiler: the buyers had three kids and a dog and couldn’t care less. To them, it was just a lawn they’d have to mow.
Why Marketing + Price = Success
Marketing is essential—we do it better than anyone at The Agency. Our international reach puts your home in front of luxury buyers across the globe. But here’s the truth: marketing amplifies demand, it doesn’t create value where it doesn’t exist. Price is the foundation; marketing is the megaphone.
Think of it like fishing. You can have the best boat, the best rod, and the shiniest lure, but if you’re fishing in the wrong spot… you’re not catching anything. Price positions your home in the right “waters” where buyers are ready to bite.
The Top 5 Rules of Pricing Your Home Correctly
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Price it right the first time. Overpriced homes sit. Underpriced homes spark bidding wars.
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Forget what you “need.” Buyers don’t care about your next purchase or payoff. The market dictates value.
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Don’t chase the market down. Price reductions later usually net you less than starting correctly.
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Listen to feedback. If showings are low or offers aren’t coming, that’s the market speaking loud and clear.
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Work with a pro. A seasoned Realtor has the data, the strategy, and the guts to tell you the truth about pricing.
The Bottom Line
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Buyers set value, not sellers.
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Perfect pricing = faster offers and higher net proceeds.
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Overpricing = longer days on market and lower eventual sale price.
At The Agency Oklahoma, we pride ourselves on getting the pricing right from day one. Pair that with our world-class marketing, and that’s why our listings sell.
Wyatt Poindexter
The Agency Oklahoma
📞 405-417-5466
🌐 www.WyattPoindexter.com
