The Secret Sauce to Selling Your Home in a Slow Market

By Wyatt Poindexter – The Agency Oklahoma

Let’s get real—this market isn’t what it was in 2021. Gone are the days when you could list a home on Thursday, hold one open house on Sunday, and have 12 offers by Monday (and one of them included a boat, a dog, and someone’s firstborn).

In 2024–2025, we’re dealing with rising interest rates, more cautious buyers, and homes sitting longer. That doesn’t mean your home won’t sell—but it does mean you need more than a yard sign and hope.

You need the secret sauce.

And spoiler alert: it's not a flavor you’ll find on Zillow.

Ingredient #1: Price It Right or Sit Tight

If you ignore everything else in this article, remember this:

Overpricing is the fastest way to undercut your own success.

I don’t care if your neighbor “thinks” your house is worth $100K more because you have granite countertops.
Buyers don’t care about your countertops.
They care about value—and in a slower market, they are ruthless about it.

The market doesn’t care how much you “need” to get out of the home.
The market doesn’t care what you “heard someone else got.”
**The market only cares what a buyer is willing to pay—**and right now, buyers have more options, more time, and less urgency.

Pricing it right from day one means fewer days on market, stronger offers, and more negotiating power.

Overprice it, and you'll be offering “incentives” and doing price reductions faster than you can say “what’s our Zestimate?”

Ingredient #2: Staging, Strategy, and Standing Out

In a hot market, buyers overlook things. In a slow market?
They notice everything.

• That weird paint color in the guest bathroom? Red flag.

• Pet smells? Game over.

• A listing with dark, blurry photos? You might as well just say “not serious seller” in the description.

Buyers today scroll fast and swipe faster. Your home needs to pop online, in person, and on social media.
That means professional photos, strategic staging, polished marketing, and the kind of listing copy that actually makes them stop and say, “Wait... this one’s different.”

Ingredient #3: Hire an Experienced, Full-Time Realtor (Not Your Cousin’s Friend Who Dabbles in Sales)

Now more than ever, you need someone who eats, sleeps, and breathes this business. Not someone who checks their real estate email once a week between spin class and side hustles.

This is not the market for part-time agents, discount brokers, or your neighbor’s daughter who just got her license and is "trying it out."

You need a full-time, experienced professional who:

• Knows how to price strategically (not emotionally)

• Understands how to position your home to stand out

• Has access to global exposure and professional networks

• Can handle tough negotiations when the offers finally do come in

Hiring the right Realtor is the biggest leverage play you have right now.
Because let’s be honest: the wrong one can cost you tens of thousands—and months of wasted time.

Ingredient #4: Be Flexible, Be Smart, Be Ready

Selling in a slow market means playing chess, not checkers.

You may have to:

• Offer closing cost assistance

• Be flexible on possession

• Make small repairs you hoped to ignore

• Actually listen to buyer feedback (I know—it’s hard)

You don’t have to give away the house—but you do have to be smart. Today’s buyers are informed, picky, and waiting for your price to come down. The more flexible and proactive you are, the faster you'll beat out the other homes that are still sitting.

The Bottom Line:

A slower market doesn’t mean your home can’t sell.
It just means you need the right pricing, the right plan, and the right professional behind the wheel.

Don’t fall into the trap of waiting, wishing, and wondering why your listing is getting stale.
Make a bold move. Lead with strategy. And work with someone who knows how to guide you from For Sale to Sold—without guessing.

Wyatt Poindexter
Managing Partner – The Agency Oklahoma

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