December, Christmas, and Real Estate: Why the Holiday Season Is One of the Most Misunderstood Times in the Market
December has a reputation in real estate. It’s often labeled as slow, quiet, or a time to “wait until spring.” And while activity does change during the holidays, December is one of the most misunderstood months of the year when it comes to buying and selling real estate.
Between Christmas parties, family gatherings, school breaks, and holiday travel, life feels full and busy. Homes are decorated, schedules are packed, and many people assume real estate simply pauses until January. In reality, the opposite is often true for the right buyers and sellers.
December doesn’t eliminate real estate activity. It refines it.
Buyers Who Are Shopping in December Are Serious
One of the biggest advantages of selling a home during December is the type of buyer still active in the market. These are not casual shoppers. They are motivated, prepared, and focused. Whether it’s a job relocation, a life change, tax planning, or simply finding the right home at the right time, December buyers are intentional.
This means fewer showings, but higher-quality showings. Less foot traffic, but more decisive buyers. Sellers often find that while volume may be lower, intent is significantly higher.
Less Competition Can Be a Major Advantage
Another overlooked benefit of listing during the holidays is reduced competition. Many sellers choose to wait until spring, which can flood the market with inventory all at once. December listings stand out simply because there are fewer homes available.
Less competition means your home doesn’t get lost in a sea of new listings. It also allows properly priced homes to capture attention from buyers who don’t want to fight bidding wars later.
Pricing and Strategy Still Matter More Than the Season
While December brings unique dynamics, the fundamentals of real estate never change. Pricing remains the single most important factor in determining whether a home sells. A well-priced home will sell in December just as it will in April. An overpriced home will struggle regardless of the season.
The holidays don’t excuse the market from responding honestly. Buyers still compare value, condition, and location. Homes that are clean, well-presented, and priced correctly continue to attract interest, even with Christmas trees in the living room and lights on the roof.
A Little Holiday Humor from the Field
December also brings some classic real estate moments. Buyers swear they’re just casually looking, then ask if they can close before New Year’s Eve. Sellers say they don’t want showings during the holidays, then call asking why activity is slow. And everyone promises they won’t make any big decisions until after Christmas… right before writing an offer.
It’s all part of the season.
The key is having an experienced guide who understands how to navigate these conversations, manage expectations, and keep deals moving while respecting family time and holiday schedules.
The Agency Oklahoma: Growing, Collaborating, and Serving Through the Holidays
At The Agency Oklahoma, we continue to work at full speed through December, because real estate doesn’t stop just because the calendar changes. With offices in Oklahoma City and now Tulsa, our focus remains the same: strategic pricing, strong marketing, clear communication, and honest guidance.
The holiday season is also a time of gratitude. I’m incredibly thankful for the trust our clients place in us, the relationships we’ve built, and the growth we’ve experienced across Oklahoma. From first-time buyers to luxury estates, every transaction matters, and every client deserves our full attention, whether it’s December 15 or July 15.
Looking Ahead While Enjoying the Season
December is a month of reflection and anticipation. It’s about celebrating wins, learning from challenges, and preparing for what’s ahead. In real estate, it’s often the calm before the spring market, but it’s also an opportunity for buyers and sellers who are ready to act with clarity and confidence.
Whether you’re considering selling now, planning for the new year, or just curious about where the market is headed, the holidays are a great time to have a conversation and build a strategy without pressure.
Because the best real estate decisions are rarely rushed. They’re thoughtful, informed, and well-timed.
From all of us at The Agency Oklahoma, we wish you a Merry Christmas, Happy Holidays, and a strong, successful start to the new year.
Wyatt Poindexter
Managing Partner, The Agency Oklahoma
405-417-5466
[email protected]
www.WyattPoindexter.com
www.TheAgencyRE.com
