$1,000,000+ Sales | January 1 – December 26, 2025
The 2025 luxury real estate market in Edmond, Oklahoma was defined by contrast: demand remained present but selective, buyers were disciplined, and pricing decisions were the determining factor in whether a home sold or sat. While momentum existed, it required strategy—not luck—to capitalize on it.
This report focuses exclusively on closed, pending, and active homes priced at $1,000,000 and above, based on MLS data from January 1 through December 26, 2025.
Market Overview
Despite a challenging macro environment, the market did move—just not automatically. In the $1M+ segment in Edmond:
• 110 homes closed over $1,000,000
• 51 remain active heading into 2026
• 11 are pending going into the new year
The average sale price across all sold $1M+ properties was $1,370,514, with a median of $1,177,686.
Days on market showed a split personality—properties that were priced correctly and positioned well often moved immediately, while others stagnated:
• Median Days on Market: 18 days
• Range: 0–346 days
• Trend: Speed is earned, not guaranteed
Pricing accuracy was the driving force behind the divide.
The Pricing Reality in 2025
One clear trend emerged: pricing, not comps or appraisals, determined value.
Buyers did not reward aspirational pricing. Even professionally appraised properties sold below appraised value when buyer perception didn’t match the number. Properties that aligned with real-time buyer behavior—not historical comparables—won.
In many cases, buyers ignored overpriced listings entirely. They did not negotiate down—they simply moved on. As a result, sellers who adjusted quickly created activity, urgency, and leverage.
This dynamic is especially important as we enter January and February, historically the slowest months of the year. With fewer buyers active and more inventory rolling over into 2026, pricing accuracy on day one will be the most powerful competitive advantage.
Top of the Market
This year also saw major moments in Edmond’s luxury market—including history.
“I personally represented the highest sale of the year in Edmond, Oklahoma in 2025.” - Wyatt Poindexter
This transaction set the benchmark for the local luxury sector and served as proof that extraordinary results are still achievable, even in a market defined by caution.
Additionally, my firm continues to represent some of the highest-value homes in the state of Oklahoma, including properties up to $14,995,000 and private hip-pocket listings not seen on the MLS.
Snapshot of $1M+ Market Activity
(Edmond, OK | 1/1/25–12/26/25)
| Category | Number of Homes | Notes |
|---|---|---|
| Active | 51 | Many are rollover listings from 2025 |
| Pending | 11 | Represents current buyer engagement |
| Sold | 110 | Confirmed closings over $1M+ |
| Highest Sale | $5,000,000 | Brokered by Wyatt Poindexter |
| Average Sold Price | $1,370,514 | Buyer cautiousness reflected |
| Median Sold Price | $1,177,686 | Middle of market remains stable |
What Buyers Wanted in 2025
From showing feedback, contract behavior, and offer structures, buyer priorities were consistent:
• Move-in ready homes with minimal updates needed
• Locations with amenities + lifestyle value
• Accurate pricing within the first 14 days
• Quality of construction over size
• Certainty in negotiations vs guesswork or unclear seller expectations
Properties that did not align with these expectations were often filtered out before a showing was ever scheduled.
Why 2026 Matters
For sellers entering the market in 2026, the path forward is not guesswork—it is clarity.
The four most important decisions sellers can make right now:
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Price with the market, not against it
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Correct prior missteps immediately if re-entering the market
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Leverage global reach to expand buyer exposure
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Avoid emotional pricing — buyers don’t pay for sentiment
Homes that come out of the gate correctly priced in January will outperform those waiting for spring to adjust.
About The Agency in Oklahoma
The Agency Oklahoma continues to expand its footprint of international marketing and luxury representation, bringing world-class exposure to listings throughout the state.
• The Agency OKC — Managing Partner
• The Agency Tulsa — Now Open and Growing
• Global reach across 150+ international offices
• World-recognized luxury branding + media exposure
Real estate is no longer a local business—it is a global marketplace. Our responsibility is to match Oklahoma sellers with buyers wherever they are, not just within driving distance.
Considering Selling in 2026?
Let’s evaluate:
• Your home’s current market position
• Buyer demand in your segment
• Pricing models based on real-time activity
• A marketing strategy calibrated to 2026, not 2020-2022 conditions
There is opportunity—if you plan correctly.
Wyatt Poindexter
Managing Partner — The Agency Oklahoma
405-417-5466
[email protected]
www.WyattPoindexter.com
www.TheAgencyRE.com
