Let’s talk about modern marketing — not the kind with polite slogans and soft focus. No, we’re talking about chaos-driven, share-fueled, outrage-powered marketing that thrives off your emotional overreaction.
You’ve seen it: Sydney Sweeney wears jeans in an American Eagle ad and people act like denim just declared war. Then Gavin Casalegno pops up in a Dunkin’ Donuts campaign, and suddenly social media is divided like it’s a Supreme Court ruling. Too hot? Too commercial? Too millennial heartthrob in a drive-thru?
Cue the outrage.
Shared.
Ranted.
Tagged five friends.
Posted about how “offended” you are while unknowingly boosting engagement through the roof.
And somewhere in a conference room lit by a neon sign that says "Let's Get Viral," a marketing director grins and whispers: “Perfect.”
Mad About a Commercial?
Congrats — you’re now Head of Viral Marketing… unpaid.
You thought you were boycotting?
You were boosting.
You thought you were canceling?
You were converting.
You thought you were mad?
You were marketing.
I Remember the Time…
This reminds me of one of the greatest marketing troll moments of all time. Back in the day, Oklahoma Sooner legend Brian Bosworth — who I personally love — played the ultimate heel. He built a persona around rebellion, controversy, and big hair that made headlines faster than his tackles.
In his first NFL game, he walked into Denver to a sea of fans wearing anti-Boz shirts. They said things like “BAN THE BOZ” and “WHAT’S A BOZ WORTH? NOTHING!” with his face crossed out like a linebacker Ghostbuster.
But the best part?
“If they had looked inside the shirt tag that said 44 Boz, Inc., those hosebags would’ve realized they just paid $15 for a shirt made by my company,” Boz later revealed.
He literally made money off the hate — then donated the profits to a children’s hospital. It wasn’t just bold… it was brilliant.
Regardless of the Ad… That’s Brilliant
So next time you get fired up over a commercial — whether it’s jeans, donuts, or whatever the internet is melting down over this week — remember:
The outrage is the strategy.
The rant is the reach.
And the anger? That’s the algorithm's dream.
I call it brilliant marketing.
Even if it makes you mad.
Oh, and yes — I wrote this article for SEO.
And if this post offended you?
Go ahead. Share it.
Tag five friends.
Rant in all caps.
I’ll just be over here checking analytics and high-fiving The Boz.
Wyatt Poindexter
The Agency Oklahoma
📞 405-417-5466
📧 [email protected]
