The Truth About Pricing Your Home (And Why Spielberg Won’t Save You)

The truth is, your house is worth exactly what someone will pay for it tomorrow.
Not what an algorithm thinks.
Not what the tax assessor says you owe.
Not what your insurance company would charge to rebuild it.

Just what another human with money decides at a very specific moment in time.

And here’s the part no one tells you at closing: you will never actually know what your house is worth until you sell it. Every number until then is theoretical — a guess, an opinion, a calculation built on other guesses. Meanwhile, you’re sitting in YOUR house, that you bought with YOUR money, and somehow everyone else gets to decide what it’s “worth.”

But here’s the secret: none of those numbers matter if you’re not selling. Your house is first and foremost a place to live, to build memories, to escape rent. And that? That’s priceless.

Price is the Ultimate Marketing

Price determines who sees your listing, who qualifies, and who engages.

Get it right and even terrible photos can sell a house.
Get it wrong and you could hire Spielberg to film your listing video and it will still be sitting on the market six months from now.

I’ve watched agents spend $10k on marketing campaigns for homes priced $75k too high. They got millions of views, thousands of saves… and zero offers. Meanwhile, the identical house down the street — priced correctly — sold in three days with iPhone photos and no fancy music.

The market doesn’t care about your cinematic masterpiece.
It cares about value.

Buyers Are Smart — And Ruthless

Every buyer has access to every listing, every comp, every price history. They know you’re $20k too high before they even schedule the showing. If you’re amplifying the wrong price, you’re just broadcasting failure louder.

The Best Marketing Strategy: Price It Right

Price first. Market second.
Price it right and watch competition drive it up.
Price it wrong and watch isolation drive it down.

The market doesn’t negotiate with ego — it just waits you out.

Bottom Line

If you’re thinking of selling, focus less on your $50k chandelier and more on where buyers are actually writing checks. Price your home realistically, and you might just create a bidding war. Price it with ego, and you’ll be binge-watching your own listing sit online like a bad reality show.

Work With the Right Team

At The Agency Oklahoma, we don’t just throw your home online and cross our fingers — we combine expert pricing strategy with world-class marketing to get your property in front of the right buyers. When price and marketing work together, results happen fast.

Wyatt Poindexter, Managing Partner, The Agency
📞 405-417-5466
📧 [email protected]
🌐 www.WyattPoindexter.com | www.TheAgencyRE.com