By Wyatt Poindexter, Managing Partner – The Agency Oklahoma
I recently read a great article on Inman that inspired me to write my own version—real stories, real luxury listings, and yes, a few funny twists along the way.
Selling luxury real estate isn’t just about marble countertops and square footage. It’s about selling a lifestyle. And the secret sauce? Storytelling.
Let me explain.
The Garage That Sold Itself (With a Little Help From Ferrari)
Years ago, I listed a home with a massive 10-car garage. It was clean, beautiful, and ready for a buyer—but empty. So I thought, why not fill it with exotic cars to help paint the picture?
A few days (and a few phone calls) later, we had collector Ferraris, Lamborghinis, and a vintage Porsche or two parked inside for the shoot and showings. Guess who bought the house?
A guy with a car collection.
You can't make this stuff up.
The Home with a Runway… Literally
Another time, I listed a luxury ranch that happened to have its own private airstrip. So what did I do? I arranged a flyover during the showing and had a pilot land his plane on the property.
Sure enough, the buyer ended up being an aviation enthusiast who said, “Sold. I’ve always wanted to taxi into my own garage.”
Selling Homes After Dark
Not all stories involve Ferraris or airplanes. I once had a buyer who just couldn’t commit. Something felt off. I finally said, “Let’s come back at night.”
We did—and the house transformed.
The landscape lighting, glowing pool, and cascading waterfall created a completely different experience. He made an offer the next morning. Sometimes the right story isn’t about features—it’s about timing.
Curate an Experience, Not Just a Tour
Luxury buyers aren’t just buying a home—they’re buying a chapter of their story. That means ditching the standard walk-through and crafting experiences instead.
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Showcase the sunset views with wine on the back patio.
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Let them walk through the gardens while a musician plays acoustic guitar in the background.
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Turn the showing into a private event, not just a walkthrough.
I've taken clients on ATV rides, golf cart tours, and once, a horseback ride up a ridge for the best panoramic view of the property. The goal? Let them feel what their future could look like.
Authenticity Always Wins
High-net-worth clients can spot a sales pitch from a mile away. That’s why I’ve moved away from “selling” and started “telling.” When I let buyers take in the space naturally, ask them lifestyle questions, and listen, the conversation becomes personal—and the connection, genuine.
Whether you’re selling a $250,000 starter home or a $25 million estate, never underestimate the power of silence. Let the home speak. Let the view breathe. Then, tell the right story that makes it all come together.
It’s Not Just a House. It’s a Story Waiting to Be Told.
The most successful agents don’t just unlock doors—they unlock emotion. And emotion sells homes.
At The Agency, we’ve built our entire approach around powerful marketing, intentional storytelling, and unmatched service. We don’t just post listings—we build narratives that connect the right buyer to the right lifestyle.
If you’re ready to elevate your real estate experience—or just want to hear more wild stories about homes with hangars and garages full of Ferraris—I’d love to chat.
Wyatt Poindexter
Managing Partner – The Agency Oklahoma
www.WyattPoindexter.com
405-417-5466
[email protected]
