When you tell people you sell luxury real estate, they usually picture you sipping champagne at open houses, driving clients around in a Bentley, and closing million-dollar deals while wearing Italian suits. Sounds glamorous, right?
Well… sometimes. But let me paint you the real picture.
The Highlights ✨
Selling luxury homes comes with incredible wins. You get to walk through some of the most jaw-dropping estates in Oklahoma — homes with private bowling alleys, wine cellars, golf simulators, and outdoor living spaces that make resorts jealous. You’re dealing with custom designs, high-end finishes, and the kind of marketing campaigns that could rival a Hollywood movie launch.
And when a luxury listing sells, it’s a rush. The marketing machine fires on all cylinders, the phone buzzes with showings, and the closing table feels like a championship trophy ceremony.
The Pressure 😅
But here’s the flip side: luxury real estate is high stakes. When a seller is trusting you with a $5 million home, there’s no room for error. The photography has to be flawless, the marketing must be world-class, and every showing feels like a Broadway performance.
You’re not just selling a house — you’re selling a lifestyle. And that comes with pressure, responsibility, and the weight of knowing the client expects nothing short of perfection.
The Funny Side 😂
Of course, there are stories.
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I’ve had buyers request showings just so they could film TikToks in a $17 million estate (spoiler: I said no).
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I’ve seen sellers stress over the “energy” of the front door color because their feng shui consultant said it could affect the offer price.
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And yes, I’ve had to explain to a buyer that “yes, the bowling alley pins actually reset themselves.”
Luxury real estate is equal parts HGTV and comedy hour.
Do I Sell Every Luxury Listing I Get? Absolutely Not. ❌
Here’s the part people don’t see. Do I sell every single luxury listing I put on the market? Absolutely not.
Sometimes, despite the late nights, the magazine ads, the drone footage, the paid features, and the endless social campaigns, a property just doesn’t sell. Last year alone, I lost $17,000 in marketing expenses on one listing. Seventeen. Thousand. Dollars. That’s not Monopoly money — that’s money out of pocket, gone forever.
Does it hurt? Yep.
Is it tough to swallow? Absolutely.
But that’s luxury real estate.
You take the hit, you dust yourself off, and you move on to the next one. Because the truth is, this business is not guaranteed. We don’t get paid until it closes, and sometimes we work for months — or even years — and walk away with nothing but receipts.
The Double-Edged Sword ⚔️
Here’s the irony: once people know you sell luxury homes, they assume that’s all you do. Suddenly, nobody calls you about the $400k home in Edmond because they think you’re too busy selling mansions with helicopter pads.
The truth? At The Agency, we bring the same luxury-level service to every listing, whether it’s a $300k first-time buyer home or a $10 million estate. Every seller deserves world-class marketing, attention, and professionalism. Luxury isn’t a price point — it’s an experience.
The Workload ⏱️
People see the champagne and glossy brochures but don’t see the 3 a.m. calls, the 19-hour workdays, and the months of prepping a property for market. They don’t see the hours negotiating through home inspections, or the endless creativity that goes into positioning a listing to stand out in a crowded market.
Luxury real estate isn’t “easy money.” It’s a grind — a glamorous grind, but a grind nonetheless.
The Agency Advantage 🌍
This is where The Agency makes all the difference. As one of the most followed real estate brands in the world, we open doors — literally and figuratively.
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Global reach with 140+ offices worldwide
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Luxury-level marketing with high-end PR, custom websites, social media dominance, and 2,000+ annual press placements
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Collaboration culture where agents across the globe connect and share buyers
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Prestige of the brand that buyers and sellers instantly recognize and trust
Being part of The Agency isn’t just about wearing the red — it’s about delivering unmatched value to our clients.
The Bottom Line 💼
Selling luxury homes is thrilling, challenging, hilarious, and humbling. The wins feel big, the pressure is real, and the responsibility is enormous. And yes — sometimes you lose thousands of dollars in marketing on a property that never sells.
But whether it’s a $300k listing or a $10 million estate, my goal is the same: to deliver a luxury experience, protect my clients, and make the process as smooth as possible.
So no, I don’t just sell mansions. I sell homes, lifestyles, and peace of mind — at every price point.
Wyatt Poindexter
Managing Partner – The Agency Oklahoma
📞 405-417-5466
📧 [email protected]
🌐 www.WyattPoindexter.com
