It happens all the time: a homeowner asks their Realtor to “shave down” their commission. On the surface, it seems harmless — but let’s put it in perspective.
People will happily spend $7–$8 a day on a coffee without a second thought. They’ll subscribe to half a dozen streaming services (most of which they barely use). They’ll tip generously when a server carries food ten feet from the kitchen to the table. But when it comes to paying the professional who’s guiding them through the largest financial transaction of their life? Suddenly, every penny is up for debate.
The Hidden Cost of a Discounted Agent
Here’s the truth: when an agent cuts their commission, they’re cutting corners somewhere else.
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They may not answer their phone at 9:30 PM when the deal is on the verge of falling apart.
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They might skip that third showing or inspection follow-up because it just isn’t worth the time and gas.
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They could even gloss over a crucial walk-through before closing, the one moment where costly last-minute issues are often caught.
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They might “let things slide” when negotiating with a tough buyer or inspector, because they’ve already been told their worth isn’t valued.
Think about it: would you hire a discount eye surgeon? Or a part-time discount attorney to argue your case in court? Of course not — because you know the quality of the work directly affects the outcome. The same is true in real estate.
You wanted a discount? You got one. And it shows up in the quality of the service.
Why Value Matters
On the flip side, the agent who stands firm on their commission is the same one who will stand firm for you.
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They’ll challenge every questionable repair demand on the inspection report.
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They’ll fight hard on appraisal issues to make sure your value holds.
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They’ll keep saying “no” to the wrong buyers until the right one steps up with the right price.
Think about it: if an agent can’t defend their own value, how can they defend the value of your home?
The True Cost of Real Estate Marketing
Here’s something most sellers don’t realize: luxury real estate marketing isn’t cheap. It takes significant investment to properly showcase a high-end home.
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Professional photography and videography can easily cost $2,000–$4,000 (and even more for multi-day shoots).
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Drone footage, twilight shoots, and lifestyle videos add thousands more.
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Dedicated property websites, global syndication, and premium placement on major platforms are not free.
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For luxury homes, we often bring in multiple photographers, staging consultants, and even luxury cars or lifestyle models to help capture the “experience” of the property.
That’s not even counting print marketing, PR, and global exposure through luxury networks like The Agency’s international platform.
A discount agent simply can’t — and won’t — spend what’s necessary to get your property in front of the right buyers. The result? Fewer showings, less exposure, and ultimately a lower sales price.
The Math That Sellers Forget
A great agent isn’t an expense — they’re an investment.
Discount agents may save you a fraction on commission up front, but they often lose you tens of thousands in the final negotiation. Skilled, experienced agents don’t cost money — they make money. They’re the ones who net you more even after commission.
Cheap agents cost you. Good agents pay for themselves.
Choose Wisely – The Agency Difference
When you’re selling your home, especially in the luxury market, you don’t just need a sign in the yard. You need:
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An experienced and seasoned Realtor who has negotiated countless high-stakes deals.
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Global marketing reach that puts your home in front of qualified buyers worldwide.
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A full-service team that invests heavily in photography, videography, staging, PR, and lifestyle marketing to make sure your property shines.
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A proven brand that buyers already associate with luxury, exclusivity, and trust.
That’s what The Agency Oklahoma delivers. We are the next generation of real estate — collaborative, creative, and connected on a global scale. Pair that with the experience of a seasoned Realtor who has spent decades representing Oklahoma’s most unique and prestigious properties, and you have a winning formula.
At the end of the day, you don’t want the cheapest agent. You want the best one. The one who fights for your value, protects your equity, and delivers results that more than pay for themselves.
Wyatt Poindexter
The Agency Oklahoma
📞 405.417.5466
🌐 www.TheAgencyRE.com
