Why Full-Service Realtors Deliver More Value Than Discount Brokers
In the world of real estate, commissions are often a topic of discussion. Sellers sometimes consider using a discount broker, thinking they will save money on commissions. However, what many don’t realize is that a discount Realtor often means discounted service, which can ultimately cost them far more than they think. When it comes to selling a home—especially a luxury property—you want a Realtor who is fully invested in marketing your home aggressively, providing exceptional service, and negotiating the best possible price.
Understanding Real Estate Commissions
A standard real estate commission for a listing agent typically ranges around 3%, which ensures that the Realtor is fully committed to your property’s success. This commission is not just a payment—it is an investment in the sale of your home. A full-service Realtor uses this commission to fund high-end marketing campaigns, professional listing services, and an extensive network reach to attract the right buyers.
Why a Full-Service Realtor Works Harder for You
When a Realtor is paid a full 3% commission on a listing, they have the ability—and the motivation—to invest in the best marketing strategies available. This directly translates to higher exposure, more qualified buyers, and ultimately, better offers.
What You Get with a Full-Service Realtor
Hiring a full-service Realtor means you get access to a premium home-selling experience, which includes:
✅ High-End Professional Photography & Videography – Your home’s first impression is everything. We ensure stunning images and videos that captivate buyers instantly.
✅ Drone Photography & Videography – Aerial views showcase your home’s property, landscape, and surrounding area in the best possible light.
✅ Luxury Photo Editing – Professional retouching ensures every image looks magazine-worthy.
✅ Custom Website for Your Home – We build a personalized website with a custom domain name to market your home uniquely.
✅ Social Media Blitz Across ALL Platforms – We don’t just list your home; we make sure it goes viral. Your property will be featured on Facebook, Instagram, YouTube, Twitter, LinkedIn, TikTok, and Tumblr for maximum exposure.
✅ Luxury Custom Brochures & Postcards – High-end print marketing ensures your home stands out in buyers’ hands, not just online.
✅ Sponsored & Targeted Digital Ad Campaigns – We invest heavily in marketing your home to the right audience through strategic online advertising.
✅ Global Exposure – Your home won’t just be seen locally. We also feature your property in luxury magazines, reaching high-net-worth buyers who are actively searching for premium real estate. We syndicate your listing to luxury international real estate networks, ensuring affluent buyers from around the world see it.
✅ Matterport 3D Walkthroughs – This allows out-of-state and international buyers to take a virtual tour, increasing serious interest before they even step foot in the home.
✅ Syndication to Top Real Estate Websites – Zillow, Realtor.com, Redfin, The Wall Street Journal, Mansion Global, and more.
Discount Brokers = Discounted Service
Some sellers believe that hiring a discount broker will save them money. The reality? It often costs them more in the long run. Here’s why:
❌ Limited Marketing Exposure – Discount brokers rarely invest in professional photography, targeted advertising, or social media campaigns.
❌ Lower Buyer Interest – With little to no marketing push, fewer buyers see your home, meaning fewer showings and lower offers.
❌ Weaker Negotiation Power – An experienced, full-service Realtor has the expertise to negotiate for top dollar. Discount brokers often don’t have the skills or incentive to push for the best price.
❌ Less Time & Attention – A discount broker handles far more listings at once, giving each property minimal time and effort.
Would you hire a discount brain surgeon? Of course not! Selling a home, especially a luxury property, requires the same level of skill, strategy, and precision.
Marketing Investment in Luxury Homes
For luxury homes priced over $1 million, marketing becomes even more critical. In the first two weeks of listing a luxury home, I invest between $3,000 - $5,000 in marketing alone. This ensures that your home gets maximum exposure from day one, reaching affluent buyers locally and globally. The result? More showings, multiple offers, and a higher final sales price.
Great Quotes About Hiring a Full-Service Realtor
❝ A great Realtor doesn’t just list your home; they elevate its value through strategic marketing and expert negotiation. ❞
❝ Selling a home is one of the biggest financial transactions in life—don’t trust it to someone offering a discount at the expense of service. ❞
❝ A full-service Realtor is like a great investment advisor—they maximize your returns by knowing the market inside and out. ❞
❝ You get what you pay for in real estate. A discount Realtor may save you a few thousand dollars, but a full-service Realtor can make you tens or even hundreds of thousands more. ❞
The Bottom Line: Full-Service = More Money in Your Pocket
Sellers who choose full-service Realtors consistently achieve better results. With 10x more exposure than a discount broker, your home is positioned to sell faster and for a higher price. The right Realtor doesn’t just list your home; they market it strategically to bring in the best buyers and negotiate the best deal.
If you're selling your home, don’t cut corners where it matters most. Invest in a Realtor who will invest in you. A full-service Realtor works tirelessly to get your home sold for top dollar—because when you win, we win.
Are you thinking about selling? Let’s talk strategy and get your home in front of the right buyers today!
Wyatt Poindexter - The Agency Oklahoma - 405-417-5466 - www.WyattPoindexter.com
