The Agency 2025 Forum: A Red-Hot Celebration of Innovation, Connection, and Collaboration in Palm Springs
What do you get when you gather some of the most dynamic, driven, and design-obsessed real estate professionals from around the globe in one of the most iconic desert destinations on the planet? You get The Agency 2025 Forum—and trust us, it was nothing short of spectacular.
Held at the stunning JW Marriott Desert Springs Resort & Spa in sun-soaked Palm Springs, this year’s Forum was a vibrant mix of creativity, collaboration, and jaw-dropping inspiration. For three straight days, the entire resort turned Agency Red—literally. From the poolside cabanas to elevator wraps, to glowing red palm trees at night—every square inch of the Marriott became a visual love letter to our brand.
A Global Family, Not a Franchise
One of the most magical elements of The Agency Forum? The people. With over 130 offices now open across the globe, the energy was electric as agents from every corner of the world came together. From Los Angeles to London, Turks & Caicos to Toronto, and yes—Oklahoma! (Stay tuned for exciting news about our newest location opening soon!)—this was a powerful reminder that we’re part of something bigger than any single market.
The vibe? Think less "corporate convention" and more "creative summit." There was zero competition in the air—only encouragement, insight, and true collaboration. Meeting so many like-minded professionals who are focused on excellence without ego was refreshing, humbling, and energizing.
The Power Behind the Brand
Throughout the week, we had the opportunity to hear from the legends themselves:
- Mauricio Umansky, our visionary CEO, who shared insights into the future of luxury real estate and what it truly means to be an agent of change.
- Billy Rose, co-founder and creative brain behind the brand, dropped knowledge on how storytelling and design continue to set The Agency apart.
- Rainy Hake Austin, President of The Agency, inspired us all with her leadership and vision for what’s to come—especially in terms of tech, training, and global strategy.
Together, this trio doesn’t just talk the talk—they walk it. The energy they bring to the stage is the same energy they bring to the brokerage: smart, bold, and unwaveringly focused on the agents.
Mic-Drop Moments & Red-Hot Motivation
Let’s talk about the speakers for a second because WOW. This wasn’t your average “real estate rah-rah” lineup.
- Jay Shetty brought the house down with his soulful, story-rich keynote on purpose, mindfulness, and finding clarity in the chaos.
- Pastor Robert Madu followed up with an electric message about resilience, faith, and staying rooted when the winds of the world start to blow. His words had us laughing one moment and nearly in tears the next—absolute fire.
Both speakers were reminders that success isn’t just about sales or closings—it’s about showing up, doing the work, and staying grounded in your why.
A Private Peek at Palm Springs Royalty
As if the Forum couldn’t get any more surreal, we were treated to an exclusive private tour of the legendary Merv Griffin Estate in La Quinta, California. Listed by none other than Mauricio Umansky and Zach Goldsmith, this iconic property was pure Old Hollywood meets modern luxury. From the lush grounds to the palatial main house, it was a once-in-a-lifetime look at one of the most prestigious estates in the desert—and a masterclass in high-end listing presentation.
Looking Ahead
This Forum wasn’t just a celebration—it was a declaration: The best is yet to come. With cutting-edge marketing tools, world-class leadership, and a growing global presence, The Agency is redefining what it means to be a modern brokerage.
And yes, while we’re still catching our breath from Palm Springs, we’re already counting down to next year’s Forum.
Until then, let’s keep collaborating, innovating, and turning the real estate world Agency Red—one closing at a time.
Wyatt Poindexter - The Agency Oklahoma
#TheAgencyForum2025
#WeAreTheAgency
#RedNeverLookedSoGood
#TheAgencyRE
